How Could Google’s New Logo Be Only 305 Bytes When Its Old Logo Was 14,000 Bytes?

The old logo uses a complicated serif font which can only be created using bezier curves. All together, it has 100 anchor points, resulting in a 6 KB (6,380 bytes) file. When compressed, the size comes down to 2 KB (2,145 bytes).

A simplified version of the new logo, on the other hand, can be constructed almost entirely from circles and rectangles (with the exception of the lower-case g)

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Pepsi vs Coke: The Power Of A Brand

Today we’re going to jump into an age old rivalry between the two biggest soft drink companies on the planet and their flagship products: Pepsi and Coca-Cola.

The main theme will be brand evolution. We’ll take a look at how both brands have changed over the years and which seems to have the better strategy.

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Worst Client Comments Turned Into Posters

Frustrated by stupid client criticism, Irish graphic designers Mark Shanley and Paddy Treacy decided to turn their “favorite worst feedback” into posters. The guys worked together on so-called “Sharp Suits” series with a team of other ad creatives, designers, animators, directors, illustrators and more, who must’ve all appreciated a chance to let out some of their exasperation in a creative way.

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Vector, Raster, JPG, EPS, PNG – what’s the difference?

If you’re confused over the difference between the many image file types, you’re not alone. When starting off a project, one of the first things we request from the client is a vector file of their logo. However, that request is often met with blank stares or responses like “can’t you just pull the logo from my site?”. As a marketer, understanding the importance and role of different image file types is essential to ensuring your brand is properly represented and to better communicate with designers, developers and printers.

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The Evolution of The Logo

Logo design has been a controversial subject in the design press lately. One branding professional recently claimed that logo design is not that hard to do and another said that logos are dead; some rebutted while others concurred. Why all the fuss?

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Recycle your rejected logo designs

The good people at Print Express do a lot of work with all kinds of designers, and so they like to get involved in the community and create things that designers might find useful, interesting or fun.

Last year, largely fuelled by reading Clients from Hell, they started thinking about all of the great logo design that doesn’t get approved by the client, and so doesn’t see the light of day.

“We thought: there must be tons of interesting pieces of artwork out there that’s sadly gone unnoticed, and only really gets seen by the creator,” explains Alex Black. “So we thought it’d be interesting to find that great work and reward it.”

They went on to create the Rejected Logo Competition. “It’s a competition that aims to find the best logo design that was ultimately turned down by the client, and instead of it being unused and unloved, we’d reward the creator with a whole range of prizes,” he explains.

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Crowlands Heath Golf Course Video Shoot

The backend of Summer 2014 was the scene to shoot and edited a promotional video for Crowlands Heath Golf Course, the end result; we think has captured the entire course and facilities available to the club, we overlaid motion graphics to uplift the video footage and also had incorporated some arial shots to the course and surroundings. Check out the finished corporate golf course video below.

30 Years of Macs – A must watch for all you apple fans.

A great watch for all you apple fans! How everything changes so fast in life, watching this video reminds me of flash backs of the 90s and working on power macs. Remember the days of having to clean the mouse ball, banging the side of the monitor when the OS crashes. Great yourself a coffee, sit back and go back in time with this video. 6 Mins in check out the size of the mobile phone, I once had a pencil case at school in the same style, I wonder if Steve Jobbs knew he would rule the mobile phone market one day.

Cambria World Class Outtakes

In preparation for the Cambria World Class conference we headed out into the dealerships to record some motivational interviews with some of Cambria’s top men. After some time in the editing chair we completed the conference video with a request from the customer to collate any mess ups in the interviews that were recorded, giving us little gem as an added bonus. We even added a “How not to take a customer call” phone call recording as the icing on the cake. The outtakes were included in the evening presentation of the event to give the attendees a humorous high to exit to.